Thursday 27 January 2011

Microsoft Says It Is Early Days for Windows Phone 7

I love it when people agree with me.My column complaining about Microsoft's deceptive sales figures for Windows 7 Phone devices were quickly followed by several e-mail and phone calls from people in the Windows phone-o-sphere, most of which I wish would been willing to be quoted defending platform.Come on guys, get proud.The gist of it all is that they agree with me: Microsoft is not focusing on selling zillions of phones yet, because it is early days for Windows 7 Phone. As I said this morning, Microsoft is rich, patient and committed to building an ecosystem here, and in early 2009 it looked like the Android was a big bucket of vaporware.We all know what happened there.Sales is an important measures, but there are other things that are probably more important in the immediate term, said Windows Phone product manager Greg Sullivan, a guy I could quote.Our plan all along ... was to send a phone that was very well regarded, that people liked, and we've done it.
You can say, for example, that Microsoft is trying to divert attention from poor sales by talking about the customer satisfaction.But after talking with them, I do not think that is what is happening here at all, rather, they're trying to build customer satisfaction before they focus on mass sales.So what about that two million numbers, which sounds like a consumer selling price, but is not? Because it is the number of licenses sold, which has a direct impact on Microsoft's revenue, it is something that is reported in the Company's financial performance that because it is a number, it was everyone's headline.But Windows phone team did not go around trumpeting it.Microsoft player not a numbers game at this stage of Windows 7 Phone. The company is not trying to out-sell the iPhone, it does not even have a version ready for Verizon and Sprint yet.I'm going to repeat what I think Microsoft should say, because after talking with them Today, I'm pretty sure that's what they think.
This is a long-term play for us, and we see great opportunities opening up as Sprint and Verizon have their phones this spring.We have put the full weight of Microsoft behind this platform, which means that we can afford to be patient. We'll learn more in Steve Ballmer's speech at the Mobile World Parliament on Feb.14th, that's for sure.

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