Windows Phone 7 launch disappointing, according LG. With Microsoft refused to disclose the exact sales figures for its Windows 7 Phone range, speculation gathers about underwhelming record of devices and subdued interest in the nascent mobile platform.
Microsoft had launched the much-hyped smart phone platform in the high-end phones made by Dell, Samsung, LG and HTC.
To give credence to that conjecture, one of the handset OEMs expressed concern for post-launch phase on record to Pocket-lint.
But a month after launch, the companies had been suspiciously silent about sales figures.
Two months after debuting its mobile OS, Microsoft had shipped 1.5 million Windows 7 Phone devices to retail, an overview LG's James Choi displayed a bit disappointed: From an industry perspective, we had high expectations, but from a consumer point of view visibility is less than we expected.
Choi said that when Microsoft will release some updates, and do more to attract customers to its platform, so sales will start picking up.
For individuals at halfThe marketing strategy and planning team director for LG pointed out two areas of weakness in Microsoft's latest mobile operating system to explain away the teething problems.
There is much skepticism at the moment, but when Windows 7 Phone handsets that are mid-tier to the low level start to appear market share will grow.
According to Choi, Windows 7 Phone very intuitive and easy to use - compared to Google's Android OS extremely complicated - even though it's very simplicity could count against it, among some key demographics that label it boring.
Right now it's only exclusively present in a high level, because of its hardware, and it is to limit growth, said Choi.
Microsoft's insistence on strict minimum hardware criteria, such as 1 GHz microprocessor, and a WVGA resolution screen, is mentioned as the second most important factor for the low of the market: There is much skepticism at the moment, but when Windows 7 Phone handsets that are mid- tier to the low level start to appear in market share will grow, said Choi.
Right now it's only exclusively present in a high level, because of its hardware, and it is limiting growth.
Do not pull outNot that some of this concern or fear will affect LG's approach to supporting Windows 7 Phone in 2011, with electronics giant committed to balance our portfolio by supporting Microsoft's mobile operating system Android together.
And speaking of the future, Choi would not be drawn on the next wave of LG Windows phone devices, although the suspicion remains that the successors to Optimus 7 and Quantum may be published on February Mobile World Congress.
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