Nokia unveils rebranding, ditches Nokia Sans font in favour of pure look

Nokia has decided that a new font is just the ticket to go along with a big think about the company, with Nokia Pure typeface billed as bringing \beauty in the upper user \\ u0026quot;.
Out with the old and in with the new over at Nokia HQ.
Just in case you thought a great partnership with Microsoft on Windows 7 and a Phone \redeployment \Symbian OS was not enough, Nokia has gone one further and given us a new font.
It is not just Symbian going through the wringer that the Finnish mobile giants gear up for the launch of its first Windows 7 Phone device, but also writings as well.
For a brand like Nokia, which wants to reinvent and innovate, set the font literally tone, the company explained in a blog.
Apparently alerted an era of beauty in the top convenience, the Nokia phones, the script has been designed by Bruno Maag and called Nokia Pure.
In many ways it is a touchstone for all other visual elements in the branding palette, it continued.
For a brand like Nokia, which wants to reinvent and innovate, set the font literally tone, Nokia state in a blog post.
So it must be considered, strict and send out just the right message.
In many ways it is a touchstone for all other visual elements in the branding palette.
Logically enough, was the starting point for our brand new typeface, Nokia Pure, also on-screen legibility in small sizes - but now we are talking about the brilliant color of modern smart phones.
So it must be considered, strict and send out just the right message.
Bruno MaagThe font, which we are sure cost a pretty penny as it came from Font-Meister Bruno Maag, are intended to achieve'harmony through simplicity \\ u0026quot;.
Logically enough, was the starting point for our brand new typeface, Nokia Pure, also on-screen legibility in small sizes - but now we are talking about the brilliant color of modern smart phones.
So the new script also helps us create a sense of harmony.
It's not a groundbreaking development in any way, but an important one nonetheless.
Harmony between the different parts of a large, global company.
Just think of how many sites you can not bear to read because of font, and if you have to live with a phone number for a month, you will be sure to have a readable font.
And harmony between the various elements of the Nokia brand and design language, says Nokia.
Via: Engadget.
So, really, it looks fine on a small screen.
Well, why did not you? Via Engadget.