Microsoft CEO Steve Ballmer took the stage at the BlackBerry World Conference in Orlando, Florida, on Tuesday and allegedly pitched Phone 7.Windows Phone Windows 7 is Microsoft's smartphone operating system - a competitor to Research In Motion's BlackBerry smartphones.
I do not know whose idea it was to get Microsoft CEO Steve Ballmer to Research In Motion's BlackBerry major World Conference in Orlando, but I will be looking for a new job if I were him or her.
Ballmer was on stage at the BlackBerry event to formally announce that Microsoft Bing Search and Bing Maps products will be built into the operating system for future mobile devices from RIM and not only available in the form of an app (like Bing already), according to a Report from Information Week magazine.
RIM co-CEO Mike Lazaridis ceded the stage piece out in his keynote address to his competitor, who continued to announce that Microsoft's Bing Bing Search and Maps products will be fully integrated into the BlackBerry platform later this year.
The move makes Bing BlackBerry's standard search and mapping technology, Google nudging out of that spot on RIM products.
Rather than simply delivering a standalone app on the BlackBerry platform (which is already available, by the way), Ballmer said that Bing will be rooted deep within the operating system and more fully baked into the user interface.
Time magazine's Techland called the teaming of the two competitors unholy.
He did not say exactly when it will happen, but suggested that there will be a part of the BlackBerry OS 7, which will first be available in the 9900/9930 summer Bold as RIM's refreshed user interface.
Microsoft CEO was given the opportunity to talk about cooperation between the two companies during the lecture from RIM co-chief Mike Lazaridis, said information week.
The announcement, Microsoft was the biggest news comes from the BlackBerry World Conference keynote.
After talking up the Bing and BlackBerry relationship, Ballmer went on a bit of a tangent in his company's favor, said information week.
But Ballmer did not stop there.
The announcement, Microsoft was the biggest news comes from the BlackBerry World Conference keynote, wrote Eric Zeman of Information Week report.
Oh, no.
But Ballmer did not stop there.
He actually pitched Windows 7 Phone to the public, albeit briefly.
Oh, no.
Read it again: Steve Ballmer, CEO of Microsoft, took the stage at the BlackBerry World, and pitched Windows 7 Phone, its competing platform for smart phones.
He actually pitched Windows 7 Phone to the public, albeit briefly.
Microsoft just held on RIM RIM's own event.
Read it again: Steve Ballmer, CEO of Microsoft, took the stage at the BlackBerry World, and pitched Windows 7 Phone, its competing platform for smart phones.
What was RIM thinking? Clearly Lazaridis could have made this announcement himself.
Microsoft just held on RIM RIM's own event.
True, Ballmer has his own speech style and bombastic flair.
Credit: Phelan M. Ebenhack / Bloomberg.
Lazaridis is, by comparison, slightly less vigorous and expressive.
But to give a direct competitor to opportunity is a big mistake.
I have to wonder if the smiles Lazaridis and Ballmer's faces as they greeted him on stage were real.
Other leaders took the stage.
Adobe CEO Shantanu Narayen stood before an audience of 6000 attendees and talked a lot about Adobe AIR and Flash, as realised on the RIM playbook.
Narayen and Lazaridis was sure to congratulate each other for a job well done in the playbook
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Lazaridis pointed out at least a dozen times how important Flash is a true Internet experience
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He failed to mention on stage, but that the new BlackBerry OS 7 will not support Flash, and will instead use the HTML5 for embedded video playback
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Oops
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You know what also upstaged RIM? Android apps on playbook
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An engineer demonstrated to the audience how Android applications will work on the playbook
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They will be available directly from the BlackBerry App World, and will open and run through an emulator
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The programs that they showed so good and ran well
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Android apps looked as good as native apps playbook (which surprisingly few were shown)
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In case you forget, Android (aka, Google) RIM's other major competitor
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Honestly, I was amazed that Lazaridis not invite Apple CEO Steve Jobs to join him on stage, also
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What the hell is going on up there in Waterloo, RIM Recommended Reading:? RIM Adds iPhone, Android SupportRIM playbook Facebook App, Video ChatRIM's Reduced Forecast darker OutlookRIM buy Cloud Calendar Startup TungleWindows Phone, Blackberry App Development LagsRIM playbook All Hat And No CowboySee more of Eric Zeman
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