TweetSharePermalinkAndroid stealing market share from RIM, Microsoft, PalmRIM the biggest loser as Android continues its inexorable march to the top of the smartphone market, according to comScore latest figures.
4. April, 2011Android now a third of the U.S. smartphone marketby Darren allan google's blazingly successful mobile operating system Android has a 33% share of the smartphone market in the U.S.. This is according to comScore figures for the three months to February, in a survey of 30,000 U.S. mobile owners. Android is up 7% on the organization's latest report, showing no signs of slowing its acceleration. The second largest smartphone platform was Rim is 29%, and then Apple with 25%. Microsoft seems to flatten the road back to 7.7%, down 1.3% since November last year, with Windows 7 Phone fails to spark. In relation to mobile phone manufacturers, Samsung led the pack with a 25% share, and LG came in 21%. Motorola was third with 16%. Rim held the quarter with a share of 8.6%, and then Apple came close behind at 7.5%, up 1% on last November. Total comScore estimated 234 million U.S. mobile owners and 69.5 million smart phone users.
ByEricZemanInformationWeek April 4, 2011 11:20 Amin three-month period between November 2010 and February 2011, comScore shows Android jumping 7 percentage points from 26% to 33% of the U.S.
market for smart phones.
Android stole almost all from Research In Motion, which lost 4.6% and decreased from 33.5% to 28.9% of the U.S.
market.
Android also stole some share from Microsoft and Palm, despite the fact that Windows 7 Phone launched in late 2010 and Palm (now owned by HP) launched a new smartphone on the Verizon network in the three-month period examined by comScore.
Microsoft's share fell from 9% to 7.7%, a loss of 1.3% of the total market.
Palm's share dropped from 3.9% to 2.8%, a loss of 1.1% of the total market.
The wireless connection is proprietary (not WiFi or Bluetooth).
The reason behind the Android's success is pretty simple.
Hardware manufacturers have banked their high-end device strategy on Google's platform for smartphones, is kicking out exciting, appealing devices almost every week.
RIM has not introduced a major new handsets since August 2010, when it announced the Torch.
Apart from a couple of spec bumps for his Curve and Bold lines, RIM has focused almost all its energy on the playbook tablet in the past six months.
This strategy has cost RIM's market share in the segment there used to totally own.
Apple's growth in the market for smart phones with the iPhone has stopped.
In the same three-month period, it increased only from 25% to 25.2%.
At least Apple did not lose market share.
It is clear that Android and slick devices are brought to market by the likes of Samsung, Motorola, HTC and others that affect the platform for which users choose.
If it does not offer a significant spec and jump with their next iPhone, Apple stands to lose market share to Android.
It is hard to understand Microsoft's drop in market share.
It launched Windows 7 Phone in the U.S.
in November 2010.
Although Microsoft has not shared the mobile phone sales to end users, it did bill that the channel stuffed full of two million Windows 7 Phone smart phones.
It also continues to sell Windows Mobile 6.x-based devices to the enterprise.
It is encouraging to see that Microsoft is losing earth in the U.S.
despite the launch of a completely new platform.
Palm / HP continues to be in the worst position.
With a decline from 3.9% to 2.8% of the total market, fell Palm's sales by 25% between November 2010 and February 2011.
Palm Pre2 launched on the Verizon network in late January.
One might have expected some growth, but it's certainly not the case.
It probably did not help that Pre2 not hit Verizon's shelves until after the Verizon iPhone was announced.
Amazingly, LG lands at number two spot with 20.9% of U.S.
interests in relation to the actual hardware sales.
Motorola has 16.1% of the U.S.
handset market, RIM has 8.6%, and Apple has 7.5%.
(This data includes all phones, not just smart phones.) ComScore notes that the Verizon version of the Apple iPhone 4 was the best-selling phone in February.
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