Microsoft gets new Chief Marketing 4:50 - April 6 2011 - By Douglas Perry - Source: Microsoft Chris Capossela will take charge of Microsoft's marketing strategy from Mich Matthews, who announced his retirement last week.
Microsoft is moving quickly to fill the void left by Mich Mathews, who announced lately that she would leave the company this summer.
Microsoft marketing has not been outside the Xbox business, just successful in the past.
Chris Capossela has been appointed senior vise president of the central group and the newly formed consumer group and channel marketing manager in the company.
I'm still scratching my head over the Windows 7 Phone Really? campaign that told potential customers that Microsoft phone is not really a call to spend time with.
He will make an annual ad budget of more than $ 1 billion, according to the San Francisco Chronicle.
It was a bit funny, if you think about the fact how dependent we are to our smart phone screens.
Microsoft has tried to bring the image closer to that of competitors like Apple.
Capossela was senior vice president of Microsoft's Office division, where he was responsible for the marketing of all products in that group, including Office 365 and Office 2007.
Even as Microsoft itself remains profitable, its marketing department experienced a season of accidents, as confusing ads for Windows Vista and Windows 7 Phone as a jar of Apple's famous smart campaigns, according to CNET.
Years ago, Note Gates Capossela'voice assistant and chief of staff to the president of Microsoft EMEA.
Mathews'departure overshadowed Redmond, Wa.-based company's recent advertising conference, attended by industry bigwigs from Unilever, P \\ u0026amp, G and Coca-Cola.
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He recently had been senior vice president in Microsoft Office division, where he was responsible for marketing operations for the company's productivity tools.
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In this role he was responsible for the launch of Office 2007 and Office 2010.In his new role, according to a statement the company, he will work in close collaboration with Microsoft's OEM, retail, mobile operator and distribution partners to create new business opportunities and deliver exciting consumer experiences through Windows, Windows phone, Xbox and Office.
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In addition, he will be responsible for Microsoft's communications across the marketing, advertising and corporate, reporting to COO Kevin Tuner.
Let's facelift bar! \\ U003d \\ u003d \\ u003d \\ u003d \\ u003d http://www.supershops.org \\ u003d \\ u003d \\ u003d Air Jordan (1-24) shoes $ 30ugg BOOT $ 50Nike (R4, NZ, OZ, TL1, TL2, TL3) $ 33Handbags (lv coach fendi d&g) $ 33Tshirts (Polo, Ed Hardy, Lacoste) $ 16Jean (True Religion, Ed Hardy, coogi) $ 30Sunglasses (Oakey, Coach, Gucci, Armaini) $ 12New era cap $ 9Bikini (Ed Hardy, Polo) $ 18 FREE SHIPPING (http://www.supershops.org) cookoy 07/04/2011 9:12 Hide -0 + shit, I have seen several spam messages Toms than MS WP7 ads anywherenvbgn 07/04/2011 1: 43 PM Hide -0 + Hi, everyone, the good shoping place, the new series approaches, click in.
Microsoft announced last month that Capossela would leave his current position, but now lives in the company.
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At that time, the nature of his new role was unclear.
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A few weeks later, Mathews announced her retirement.
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Capossela has a BA in economics from Harvard, class of 1991.
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His Twitter handle is @ ChrisCapossela.
Microsoft did not immediately respond to requests for comment.
Write to Carl Gaines and Shareen Pathak.
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