Thursday 7 April 2011

Is Windows Phone 7 part of the holy mobile trinity?

A new report published by Gartner projects that Windows Phone 7 will be part of the holy trinity mobile by 2013 - just behind industry heavyweights Android and Ios. In fact, the latest Nokia-Microsoft alliance is expected to catapult the nascent platform from the current modest ranking the third largest mobile OS around the world. [We have] revised [the] projection Windows phone market share up, simply by virtue of Microsoft's alliance with Nokia, explained Gartner analyst Roberta Cozza Rector
ZDNet UK / Blogs / Jack's blog windows Phone 7 to overtake the iPhone, says GartnerBy Jack Schofield, April 7, 2011 1:53 p.m. About this blog jack's Blog News and comment on what's happening in the technology, and the direction it is heading. Gartner is projecting that in 2015, Windows Mobile may be the second most popular smartphone operating system, for Android. This will put it ahead of both Apple and RIM IOS's BlackBerry. If this sounds familiar, it should be. IDC, Gartner's biggest rival in the IT research company, made the same prediction at the end of last month, and for the same reason: the Nokia's adoption of Microsoft's operating system.
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Although this is an honest performance that is significantly less than that Symbian has in the past underlying uphill battle that Nokia has to face.
Although this is an honest performance that is significantly less than that Symbian has in the past underlying uphill battle that Nokia has to face
Garter is a bit more optimistic about Android.
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Where IDC expects its market share to grow to 45.4% in 2015, Gartner predicts 48.8%.
According to Cozza, before the end of 2011, Android will become the most popular mobile OS and is still going to require 49% of the market for smartphones in 2012
It also Apple's IOS do a little better and RIM's BlackBerry do worse.
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Gartner pegs IOS at 17.2% against IDC's 15.3%, and the BlackBerry of 11.1% compared to IDC, 13.7%.
As vendors deliver Android-based devices continue to fight for market share, the price will be reduced to further benefit consumers, said Cozza
When I reported IDC's research (see Windows 7 Phone overtake the iPhone, says IDC), I noted one of the hidden assumptions: that Apple will introduce cheaper versions of the iPhone to compete with Android phones that already costs much less.
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(Apple did bring out the cheap and crappy iPods, so I'm not betting against it.).
Android's position in the high end of the market will remain strong, but its largest volume opportunity in the longer term will be in the mid-to low-cost smart phones, particularly in emerging markets. Meanwhile, Apple's IOS estimated to be the second largest platform by 2014 - despite the slightly declining after a noticeable peak in 2011. As anticipated, RIM's share decline steadily (even with the transition to QNX), reflecting intense competition in the consumer environment and increased competition in business
This will continue to limit adoption in new regions.
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If they strike, the Gartner market share estimates to be good news for Microsoft, but may be less good for Nokia.
Gartner estimates that Symbian will have a market share of 19.2% this year, and that Windows Mobile has a market share of 19.5% in 2015.
In my view, it is optimistic, given the strength of the Android juggernaut.
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