Thursday 7 April 2011

Gartner: Windows Phone 7 will overtake iOS by 2015

Gartner said that Windows 7 Phone will climb the ranks, and quickly - by 2015, it will be second only to Android.
ZDNet UK / Blogs / Jack's blog windows Phone 7 to overtake the iPhone, says GartnerBy Jack Schofield, April 7, 2011 1:53 p.m. About this blog jack's Blog News and comment on what's happening in the technology, and the direction it is heading. Gartner is projecting that in 2015, Windows Mobile may be the second most popular smartphone operating system, for Android. This will put it ahead of both Apple and RIM IOS's BlackBerry. If this sounds familiar, it should be. IDC, Gartner's biggest rival in the IT research company, made the same prediction at the end of last month, and for the same reason: the Nokia's adoption of Microsoft's operating system.
Android gets much attention for being the forecast that was the OS for more than half of all smart phones in 2012, but the real storey of the report is that Gartner says Windows Windows Phone 7 will overtake the IOS in 2015 and claims the number two spot.
Although this is an honest performance that is significantly less than that Symbian has in the past underlying uphill battle that Nokia has to face.
Despite skepticism about the Nokia-Microsoft merger had come the long-term gains will help drive Windows phone 7 to a 19.5 percent market share 2015.
Garter is a bit more optimistic about Android.
Speculation from the report also suggests that Apple will not be so concerned with keeping market share, instead preferring to maintain their margins.
Where IDC expects its market share to grow to 45.4% in 2015, Gartner predicts 48.8%.
Currently, Windows 7 Phone a 5.6-percent share, as Gartner believes it will be about triple that during the next four years - that you have the right to be suspect.
It also Apple's IOS do a little better and RIM's BlackBerry do worse.
While Gartner did not think that a few months ago.
Gartner pegs IOS at 17.2% against IDC's 15.3%, and the BlackBerry of 11.1% compared to IDC, 13.7%.
The latest forecast predicted that Windows 7 Phone would be relegated to sixth place behind MeeGo ... of 2014.While there are many things about these future valuations that you want to take with a grain of salt, the largest going to take a second look at this is that the Nokia-Microsoft partnership is destined for greatness. Or at least, that within the next four years will be as smooth adjust their production efforts that it will be able to leapfrog its competitors to the number two spot. There is still plenty of concern over the agreement, although an analyst told the Financial Times that Nokia [is] unlikely to regain their former level of dominance and ... outlook [is] filled with risk and uncertainty. But at least someone agrees. IDC lately estimated that Windows 7 Phone would be the second most popular mobile OS in the world in 2015 (and brave bested Gartner market confident prediction, saying it would require 20.9 per cent).
When I reported IDC's research (see Windows 7 Phone overtake the iPhone, says IDC), I noted one of the hidden assumptions: that Apple will introduce cheaper versions of the iPhone to compete with Android phones that already costs much less.
Google's mobile operating system to Apple's David Goliath, and its success story is inspiring, sure - but not all that common. It's not every day that something like this comes out of the woodwork to claim market dominance, and it really just seems like wishful thinking that Microsoft will be able to top Apple and RIM. There is plenty of criticism about these forecasts, they say is largely overestimated and revise predictions in the last minute - so the real test now is to keep an eye on what Gartner and IDC say about Windows 7 Phone come 2014, apparently. Android's global sales increased 888 percent in ... IDC predicts promising future for Window ... Five reasons why the sun goes down on the W ... Android claim top spot in the Symbian ....
(Apple did bring out the cheap and crappy iPods, so I'm not betting against it.).
This will continue to limit adoption in new regions.
If they strike, the Gartner market share estimates to be good news for Microsoft, but may be less good for Nokia.
Gartner estimates that Symbian will have a market share of 19.2% this year, and that Windows Mobile has a market share of 19.5% in 2015.
In my view, it is optimistic, given the strength of the Android juggernaut.
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