Tuesday 5 April 2011

Google Android Lockdown Could Benefit Windows Phone 7, Apple iOS

TweetSharePermalinkAndroid stealing market share from RIM, Microsoft, PalmRIM the biggest loser as Android continues its inexorable march to the top of the smartphone market, according to comScore latest figures.
Smartphones running Google Android has passed Apple's iPhone to be the leading smartphone platform in the UK, according to a survey by YouGov. Android took the top spot from Apple, with a 28 percent share, 26 percent of respondents said they use an iPhone, and BlackBerry came in third with 14 percent of the vote. Other mobile companies were left after the following: 6 percent voted for Symbian, and only 5 percent named Windows 7 Phone as their preferred platform. The survey polled 2,000 British adults was carried out for the banking provider Intelligent Environments. Predictions about the mobile OS wars are common.
ByEricZemanInformationWeek April 4, 2011 11:20 Amin three-month period between November 2010 and February 2011, comScore shows Android jumping 7 percentage points from 26% to 33% of the U.S.
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Android stole almost all from Research In Motion, which lost 4.6% and decreased from 33.5% to 28.9% of the U.S.
market.
Android also stole some share from Microsoft and Palm, despite the fact that Windows 7 Phone launched in late 2010 and Palm (now owned by HP) launched a new smartphone on the Verizon network in the three-month period examined by comScore.
Microsoft's share fell from 9% to 7.7%, a loss of 1.3% of the total market.
Palm's share dropped from 3.9% to 2.8%, a loss of 1.1% of the total market.
The new ultra-thin portable Windows 7 is based on AMD's new processor accelerated, improving battery life by 30% over X100e, and just a bit of 3 kg.
The reason behind the Android's success is pretty simple.
Hardware manufacturers have banked their high-end device strategy on Google's platform for smartphones, is kicking out exciting, appealing devices almost every week.
RIM has not introduced a major new handsets since August 2010, when it announced the Torch.
Apart from a couple of spec bumps for his Curve and Bold lines, RIM has focused almost all its energy on the playbook tablet in the past six months.
This strategy has cost RIM's market share in the segment there used to totally own.
Apple's growth in the market for smart phones with the iPhone has stopped.
In the same three-month period, it increased only from 25% to 25.2%.
At least Apple did not lose market share.
Apple's next iPhone, when it can get, really need to take with respect to new features if Apple wants to maintain the market it already has.
If it does not offer a significant spec and jump with their next iPhone, Apple stands to lose market share to Android.
It is hard to understand Microsoft's drop in market share.
It launched Windows 7 Phone in the U.S.
in November 2010.
Although Microsoft has not shared the mobile phone sales to end users, it did bill that the channel stuffed full of two million Windows 7 Phone smart phones.
It also continues to sell Windows Mobile 6.x-based devices to the enterprise.
It is encouraging to see that Microsoft is losing earth in the U.S.
despite the launch of a completely new platform.
Palm / HP continues to be in the worst position.
With a decline from 3.9% to 2.8% of the total market, fell Palm's sales by 25% between November 2010 and February 2011.
Palm Pre2 launched on the Verizon network in late January.
It probably did not help that Pre2 not hit Verizon's shelves until after the Verizon iPhone was announced.
As for the handset vendors themselves, Samsung has carved out the top spot for themselves, with 24.8% of U.S.
users who claim to own a Samsung-made device.
Amazingly, LG lands at number two spot with 20.9% of U.S.
interests in relation to the actual hardware sales.
Motorola has 16.1% of the U.S.
handset market, RIM has 8.6%, and Apple has 7.5%.
(This data includes all phones, not just smart phones.) ComScore notes that the Verizon version of the Apple iPhone 4 was the best-selling phone in February.
Also in the new all-digital copy of the information week: Cloud computing, mobility, and consumerization emphasizes IT. We asked 551 business technology pros how they plan to adapt. Download problem now. (Free registration required.) CommentsQuick view full View1 Comments - Last Comment - Two marketsComment jbelkin of April 4, 2011, 1:20 p.m. PM EDTAndroid cumulative fragmented and all versions owns the low end of the market for smart phones. As stated in the surfing shares and OS to save the use of all Android users - in the single digits of market share. It is acceptable OS choice when buyers are unwilling, unable or do not care to choose the IOS (ie - paying full price) versus a \free \smartphone OS - they accept the android on a $ 29 smart phone, but do not surf online or buy many applications. Apple owns 85% of software market revenue - it's a professional smart phone OS and the rest - even Google admits this.
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